Creative Blogging

Andrew Sullivan, well known long term blogger, whose blog was once owned by TIME has quit posting out of sheer exhaustion. One wonders if this drudgery has become obsolete? Facebook posting is so easy, you don't even have to write sentences and no one cares. Express yourself on Twitter and you are cut off at 140 characters, saving your readers from boredom with your well thought out monologue.


But, every time you think the world is ending someone new comes around the corner who has just taken out the garbage and thinks the world is just beginning. So be it with blogging. Case in point: Motovo Insider. Motovo is an online real estate broker whose blog has in the past two years grown from 2,000 visits per month to over 18 million, making it the most popular real estate blog in the world. The Insider makes hip lists of attributes of states and communities across the nation. They recently blogged "All About Indiana: Indiana State Guide". The Insider - Understand Articles: Love Where You Live include "10 Things Only People From Dallas Understand," "Ten Words That Mean Something Different In New Jersey," and "30 Things That No One Tells You About Leaving Colorado."

The team has published more than 2,000 posts about communities in the U.S. to date, 150 of which have broken 100,000 views. 80 percent of all incoming traffic comes from Facebook, which is where the team sees many of its articles go viral with an average of over 5,000 interactions per article from the social media site alone.

As a marketing tool it is a savvy ploy. Many entering the workforce today or in the early stages of their careers chose where they want to live, then find a suitable job. My generation, several ago, was sent into the world looking for a job, no matter where it took us. The new way seems more fulfilling. The freer we get, the happier we seem to be. This is by now obvious lead into one of the latest blogs titled "All About Indiana", 28 Things People From Indiana Have To Explain To Out-Of-Towners." Number One and Two, of course, are When It Comes To Basketball, You Must Pick a Side and The Film Hoosiers Is Totally Accurate. Further down the list that covers Pork Tenderloin Sandwiches, Sugar Cream Pie, and Michael Jackson at Number 25 is "The Best Comfort Food Is Amish Comfort Food", with the caption Most Hoosiers aren't about to give up their iPhones anytime soon, but that doesn't mean they don't enjoy a little Amish home cooking at Amish Acres. Read them all at the Motovo Insider